Dorie’s book explores the guiding principles every aspiring thought leader should be following to develop breakthrough ideas and cultivate a community of followers. But if you want to stand out, you need to branch out. A “croissant,” on the other hand, is an open circle that eliminates barriers and welcomes all participants, inviting strangers into the fold.Īs the author points out, “Too many of us shrink back when it comes to finding and sharing our ideas with the world.” That’s why many gravitate toward the bagel method of communication: it may feel less risky since you already know everyone. A “bagel” refers to communicating within a tight circle that makes it difficult for outsiders to break in and contribute to the conversation. No, I’m not asking what you had for breakfast! This question summarizes the direction of Dorie Clark’s book. It reads like a how-to guide for developing and promoting thought leadership. But how do you make that happen? Dorie Clark’s book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It is one of the best resources I’ve come across on this topic. If you are looking to become a recognized expert and influencer in your field, your goal is to make your ideas stand out.
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